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The Brain on Opioids

If you’re here for the brain stuff, read on. If you missed part one, The Opioid Epidemic, and want to know how we got to where we are, click here.

A Chemical Reaction

All of the “good” and “bad” feelings you experience in your life are the result of chemicals being released in your brain. In order for a chemical release to occur, the body needs an agonist and a receptor. Think of agonists as keys and receptors as locks. Whenever you find a key that matches a lock, a door opens and chemicals are released, producing certain feelings.

You’ve probably heard of many agonists: endorphins, serotonin, epinephrine (adrenaline). These are known as “endogenous agonists” and occur naturally in your body under certain conditions, such as when you exercise or fall in love.

Let’s look at endorphins.

Urban Dictionary’s top definition for endorphins is more helpful for our purposes than Webster’s. It defines endorphins as, “The body’s natural opioids to make a person feel happy! Also to reduce pain.”

Our bodies’ opioids so mimic their external counterparts (opium, heroin, etc.) that the name “endorphin” literally translates to “endogenous morphine.” The happy feelings and pain reduction associated with both endogenous (developed internally) and exogenous opioids (developed externally) can largely be traced to the release of dopamine (more on this complex neurotransmitter later) they trigger.

The human body is smart, and the amount of dopamine and other chemicals that are released when a healthy person’s endogenous key turns a receptor’s lock are limited. But science is smart too, and we’re not always reliant on having a natural way to unlock doors. This can provide much needed relief when a person is suffering and our internal chemicals aren’t enough to take away the pain. In the absence of physical pain, it can trigger euphoria far greater than anything we’ve experienced naturally.


“Take the best orgasm you ever had, multiply it by a thousand and you’re still nowhere near it.” – Trainspotting

“You ever try Oxy?” John asks as he pulls a tiny round pill from his desk drawer.

“Like Percoset?” I say as he scrapes off the orange coating revealing the white insides.

“Nah, OxyContin. It’s way better than that other shit. Doesn’t have any of the filler stuff. Doctors only prescribe it to cancer patients.”

“Haven’t had it, but I’m down,” I say as John pulls out a credit card and cuts the pill in half. He starts to chop his up into a powder and I get a sick feeling in my stomach. “I’ll just swallow my half.”

“You sure? Hits you faster this way.”

I nod. He hands me my half of the pill. I swallow mine, he snorts his, and then heads to his room to get ready before we take off. By the time John returns to his living room 20 minutes later the couch beneath me has become a cloud and I’m floating across a sunlit sky overwhelmed by a sense of serenity that’s eluded me my entire life. It takes me a while to see him, but when I do I smile.

“You got anymore?” I say.

He nods.

Reading those few paragraphs took slightly less time than it took me to go from a casual pill popper to an OxyContin-snorting soon-to-be full-fledged addict.

Why? Because it made me feel like this…


All my worries, gone. Replaced with a deep abiding calm and confidence I thought only existed in movie stars in Rolex ads. But this was real life. And life was finally good.

Most stories about addiction focus on the harrowing aspects of the disease. But I believe it’s important to tell the full story, good and bad. And one thing we often lose sight of is how much good there is before the bad. I imagine we’re afraid to talk about this because of what it might reveal about ourselves.

As humans, we’re inherently hedonistic, but we’re often led to believe that seeking worldly pleasures is a bad thing. It’s what leads to have unprotected sex, eat a third serving of dessert and drink too much on a night out. Even if you’re a nonbeliever and don’t consider these things sins, it’s hard for the guilt not to permeate your psyche in some way because it’s so prevalent in our culture. And so we feel ashamed of these cravings.

Luckily for us, there’s a great way to get rid of that shame when we’re feeling it…


  • Ashamed about your lack of motivation? ADDERALL!
  • Anxious about an upcoming presentation? XANAX!
  • Afraid to talk to that stranger at the bar? ALCOHOL!
  • Struggling to keep the party going? COCAINE!
  • Depressed, isolated, lonely, and in pain? HEROIN!

Each of these drugs produce desirable feelings by affecting our brain chemistry in certain ways. And they continue to make us feel good for a long time as evidenced by the massive number of people taking them.

Opioids, in particular, have a high propensity for addiction because of how they work in the brain. The mu opioid receptor, which is responsible for all the desirable feelings you get from eating a delicious meal or having sex, is the same one activated after taking substances like oxycodone, heroin, or morphine. These pleasurable feelings often provide enough incentive for the recreational user to keep taking them. But the mu opioid receptor isn’t just responsible for the good feelings, it’s also the reason behind opioids addictive properties and what makes it impossible to create a morphine-like medication without a strong potential for addiction.

This wouldn’t be so worrisome if you could just continue taking the same amount of the drug that produced your initial high. This can easily occur with opioids, for while their ability to produce a seemingly endless supply of pleasurable feelings can be a needed reprieve or a fun night out in the short term, tolerance is quickly developed and often leads to addiction.


One 20mg pill split in two, each half taken a couple hours apart; that used to be enough to fuel the fun for an entire night. Now I’m sitting here with 80 milligrams of Oxy chopped up and spread out in a single line, bent over with a three-inch red plastic straw jammed up my nose, ready to inhale this entire motherfucking thing with a single snort.

Just to feel normal.

That’s how I felt when things started spinning out of control. I didn’t know how right I was. A wonderful paper titled “The Neurobiology of Opioid Dependence” confirms that, “Repeated exposure to escalating dosages of opioids alters the brain so that it functions more or less normally when the drugs are present and abnormally when they are not.”

Needing to take more of a drug to get the same effect as you previously got through smaller doses is known as tolerance. Dependence is developed when discontinuing the drug would lead to withdrawal symptoms. I was experiencing tolerance and had became dependent on higher and higher doses of the drug to feel normal, which were the only thing preventing my withdrawal.

The reason dependence develops is because an opiate addict’s body tries to protect itself by overproducing another chemical meant to counteract the opioids. This chemical, noradrenaline (adrenaline), is responsible for stimulating wakefulness, breathing, blood pressure, and general alertness; basically, all of the things that opioids suppress when they’re present in your body.

Because I’d unwittingly trained my body to expect high amounts of opioids at all times (it didn’t know they were unnatural), it not only stopped producing its own, but also began to release large amounts of noradrenaline in an attempt to maintain its normal functioning and minimize the analgesic effects I’d come to expect from OxyContin. Now, in the absence of the painkillers I was taking, I was overwhelmed by anxiety, insomnia, diarrhea, and constant pain, all consequences of having too much noradrenaline in your system.

At this point, I was no longer fooling myself. I needed opiates to feel normal.


I’m sitting in my bathtub, more raisin than human at this point. The scorching hot water that provided a moment’s relief from the pain I’ve been feeling for the past 24 hours does nothing for me at it’s current room temperature. I could crawl out of here, dry off and carry on with my life. But I’m too sad, too sore, and too stubborn to admit I need anyone else’s help.

At least I knew what to expect going in this time: The cold sweats, sleepless nights, aching body, diarrhea. The fact that I’m having trouble keeping down food came as a surprise, but I’m too depressed to be hungry. Meals are for people who still have hope and my only hope is that I won’t be hopeless forever.

It’s difficult to explain to someone who hasn’t experienced withdrawals what they actually feel like because most of the agony isn’t related to the physical sensations, albeit as terrible as they are.

Can’t eat. Can’t sleep. Agonizing pain. Heart racing. Mind racing. Constant shivering. Cold sweats. Goosebumps. Diarrhea. Vomiting. Minutes feel like days. Too tired to know if you’re dreaming or still awake. Punishing muscle aches and manic thoughts are your constant companions, each one screaming at you to take the pain away.

If you can get through 120 hours of that, then the hard part begins, because all that time dopamine was acting in front of the camera to make you feel good, it was also hard at work behind the scenes cementing the brain pathways that make changing habits so goddamn difficult.

At this point, if you’re confused about what dopamine actually is, you’re not alone. Luckily, the Internet exists, and in a superb Slate article (that you should absolutely read if you’ve made it this far), Bethany Brookshire explains the mechanisms of dopamine in depth, while also pointing out how it’s been labeled many different things in its quest to become the sexiest neurotransmitter on the market…

All abused drugs, from alcohol to cocaine to heroin, increase dopamine in this area in one way or another, and many people like to describe a spike in dopamine as “motivation” or “pleasure.” But that’s not quite it. Really, dopamine is signaling feedback for predicted rewards. If you, say, have learned to associate a cue (like a crack pipe) with a hit of crack, you will start getting increases in dopamine in the nucleus accumbens in response to the sight of the pipe, as your brain predicts the reward. But if you then don’t get your hit, well, then dopamine can decrease, and that’s not a good feeling.

Bethany Brookshire (Slate)

Many seasoned addicts will tell you that the best high isn’t how you feel when you do the drug; it’s the way you feel just before. As Brookshire’s quote above illustrates, this is because dopamine isn’t just released when you ingest your drug of choice, it’s also released when your brain gets a signal and predicts it’s going to receive a reward. For Pavlov’s dog, the signal was the bell, and just like our canine friend our physiological functions don’t wait until the food is in our mouths to kick off.

Let’s say the signal we get is the smell of brownies…

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If you’ve got the same sweet tooth I do, once that delicious scent hits your nose your brain starts releasing a large amount dopamine in anticipation of the reward. Now imagine that right after you smell the brownies you remember that you’ve decided to give up sugar for the month. Again, if you’re like me, you’ll initially feel devastated, then immediately start justifying all the reasons why a single brownie doesn’t break your diet.

The devastation comes from the quick drop in dopamine and the justifications resonate because each one releases a little more dopamine back into your system as you get closer to convincing yourself to eat the brownie. Now imagine you’ve battled back and forth with your hangry mind and resolved to have “just one,” and then you walk into the kitchen to find this…

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That crushing feeling you get is in response to the rapid decrease in dopamine when you realize that the signal (smell of brownies) predicting your reward (the happy chemicals released when you eat a brownie) was in fact a dustbin of disappointment. Now, you’re not only feeling crummy (no pun intended), but also obsessing about brownies. At this point, most of us would resolve to go to the store and grab something chocolate-y to satisfy our cravings. Who knew what we were really searching for was dopamine and not dessert?

Because addicts set their entire lives up to enable their addiction, the whole world smells like a brownie. The table where you used to snort the pills. A twenty dollar bill. Your cereal spoon. A bathroom stall. God forbid you had the misfortune to have a partner or friend that partook in drugs with you. Once sober, their presence reminds you of a needle ready to take your pain away the moment you relent.

The biggest bitch of all is there’s no real timeline for how long these psychological cravings will last. If you’ve ever tried to eat healthier, how long did it take until you slipped up and went back to your old habits? Did you ever get over your cravings, or do they still come back from time to time?

Those cravings were in response to the anticipation of the natural amounts of opioids your body would produce. With heroin or OxyContin, addicts are battling against a predicted reward a million times more miraculous than any salted caramel cookie ever could be. But giving in for them doesn’t mean loosening their belt by another notch.

It means death or rehab. And over the past decade it’s increasingly become the former (see statistics in Part One – The Opioid Epidemic).

Harris’s Story

In her heartbreaking memoir about her brother Harris’s struggle with heroin addiction, Stephanie Wittels Wachs recounts a text message conversation where he talks about making the switch from OxyContin to heroin.

When you understand the progression of addiction and the physical and psychological hold opiates take on you, it becomes easier to see how the decision to switch to heroin could be as practical as, “It’s cheap and pills are hard to come by.”

At the time of his addiction, Harris Wittels was a writer-producer on the hit show, Parks & Rec, and was in the middle of creating another show with Aziz Ansari that would eventually become Master of None.

To everyone else, he was living the American Dream.

A regular on the podcast circuit, Harris was interviewed on You Made It Weird with Pete Holmes in November of 2014. During the interview, he shared his struggles with heroin addiction and recovery. The conversation is equal parts harrowing and hilarious. I highly recommend listening to it for anyone who wants insights into the mind of an addict.

What Pete and the listeners didn’t know was that Harris’s recovery wasn’t going so well. Stephanie recounts her feelings about listening to her brother on the podcast saying, “While I applauded his candor and could see from Twitter that he was inspiring the masses, it was infuriating to hear him talk about his sobriety when I know he was using again. The whole thing made me sick.”

Harris had become part of the 90% of opiate addicts that relapse. Still, he assured his sister it was a temporary slip up and that he was back to being clean and sober.

During a standup at The Meltdown a few months later, Harris once again spoke of being sober and said he was in “a good place.” Fellow comedian and friend Steve Agee, who was in the audience, tweeted one of Harris’s lines from the show…

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He wouldn’t have to go on trying to avoid thinking about death much longer. Hours after the show, sitting on his couch in his Los Angeles home, Harris Wittels died. The cause of death was listed as “acute heroin intoxication.” He was 30 years old.

It wasn’t long before the tributes poured in from fans and friends. Here’s how some of his peers referred to him…

  • “The funniest person I ever met.” – Amy Poehler
  • “He was so loveable even when saying the most disgusting things.” – Aziz Ansari
  • “One of those golden boys who everything went right for.” – Scott Aukerman, creator of Comedy Bang! Bang!
  • “Basically the funniest person I ever met.” – Alan Yang, co-creator of Master of None
  • “The smartest thing I ever did was hire Harris, and the second smartest thing I did was realize how much I had to learn from him.” – Sarah Silverman

One of the most painful parts of addiction is that the addict is unable to derive any joy from these “stupid, human interactions” that mean so much to those around them.

Harris is not an anomaly. He’s your best friend, brother, next-door neighbor, the guy you pass on the street each day to work. You’d never know they’re an addict by looking at them, and they’d never tell you.

Which is why us addicts need to tell our stories (you can read mine here). By keeping them secret we remain complicit in maintaining the illusion that this type of thing can only happen to those types of people. But by telling them, we de-stigmatize the notion that addicts are weak-willed, hopeless junkies just looking to get high.

Stories Make Us Stronger

“Sometimes you can only find Heaven by slowly backing away from Hell.” – Carrie Fisher

When I was at the depths of my addiction it was an old Internet chat room for heroin and OxyContin addicts that helped me pull through. I remember pasting quotes throughout my room from people who’d made it out the other side. They were the only thing I had left to cling to when I’d justified every other reason to use again.

Now, there are communities on sites like Reddit where people share stories of success and commiserate their failures. Posts like The Suffering of Addiction allow addicts to realize they’re not alone, and sometimes that’s all it takes to make it through another moment of suffering until things start to feel a little better.

“For 100 years now, we’ve been singing war songs about addicts… All along we should have been singing love songs to them.”

A Brief History of The Opioid Epidemic

“Perhaps all pleasure is only relief.” – William Burroughs (Junkie)

Our lives are marred by pain. It can take many forms: physical, mental, spiritual, and emotional among them. As a highly sensitive kid struggling with depression who excelled at football and constantly questioned the spiritual beliefs my fellow Oklahomans seemed to accept unconditionally, I suffered from all of them.

Early on, I realized that you could sometimes exchange one form of pain for another. When my emotional suffering became too much to deal with I turned to self-harm. Watching the blood trickle down my arm after cutting myself with whatever sharp object happened to be near me at the time eradicated the emotional anguish in my body and brain.

At least for a moment.

But it wasn’t long before I needed to cut again, and I eventually tried to make the final cut at 16 years old, slicing my wrist open with a boxed razor blade in an attempt to end the pain once and for all. As soon as I did this, I realized I didn’t actually want to die. I just didn’t want life to hurt so much. I decided I wouldn’t cut myself again and went looking for other ways to ease the pain.

Around this time, my friends and I started using prescription painkillers recreationally. Though they were only meant for physical pain, I realized that if I took enough of them, they’d get rid of all the other forms too. The best part was I didn’t even feel like I was doing anything wrong. After all, doctors were prescribing these to their patients. And, as a football player, my body was in a constant state of physical pain.

Over the next four years, I spent thousands of dollars maintaining what would eventually become a seemingly impossible habit to break. The details of my story may be unique, but the overarching theme isn’t. Americans are increasingly turning to prescription and illicit opioids to ease their suffering and both legitimate and criminal organizations are only too willing to prey on the nation’s vulnerability.

What follows is my attempt to discern why we’re experiencing an opioid epidemic using what I’ve learned from my own experience and the many books and articles I’ve read on the subject.

America First

When it comes to our health, America is flourishing. Not in life expectancy or infant mortality, where we rank 26th and 29th out of 35 industrialized countries according to the OECD Health Statistics. But in terms of health-related spending, we are in a league all our own. The United States spends over $10,000 per person every year on healthcare (double what most other wealthy countries spend) while having worse outcomes for its citizens. One of the things we spend money on is medication. In our constant quest to become the biggest, strongest, and fastest nation in the world, we’ve turned pill-popping into a sport as American as football.

Over 175,000,000 Americans take prescription pills on a regular basis. And not just one, but an average of four. These are often necessary and life-saving. At the very least, one would hope they’re life-enhancing. But there’s a reason almost every single one comes with a warning label.

Prescription Medication Warning Labels

Medications have side effects, some of which can be life-threatening.

One class of drugs that Americans are consuming at an alarming rate are opioids. You’ve likely heard the term in the news recently as physicians, politicians, and statisticians talk about the Opioid Epidemic. But what is an opioid?

noun: opioid; plural noun: opioids
An opium-like compound that binds to one or more of the three opioid receptors of the body.
noun: opium
A reddish-brown heavy-scented addictive drug prepared from the juice of the opium poppy, used as a narcotic and in medicine as an analgesic.

The same poppy that my mom uses for her delicious Lemon Poppy Seed Cake? Yep. In fact, very low levels of opiates are found in those seeds and, though it’s unlikely, can cause you to fail a drug test. But the Opioid Epidemic wasn’t started by a chubby 10-year-old lathering butter onto his fourth muffin of the morning. And, though it could be argued that they’re impossible to resist, the opioids we’ll focus on are far more perilous than a handful of poppy seeds or a few extra pounds.

Consider this: In 2016, more Americans died of drug overdoses than died in the 20-year-long Vietnam War. Of these deaths, 66% involved opioids (including illicit drugs like heroin) and 40% of those involved a prescription opioid such as OxyContin or Vicodin. In less than two decades, prescription painkillers have grown to kill as many people as all drugs had previously.

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CDC National Center for Health Statistics

I could include more statistics and graphs, but you get the idea. This shit is real. So how exactly did a flowering plant fuel the worst man-made health crisis in US history?

Papaver somniferum (“the opium poppy”)

A Brief History of Opioids

The opium poppy, from which our modern opiates all derive, was discovered in 3400 BC in Mesopotamia. Referred to by the Sumerians as the “joy plant”, it has a rich history of use and abuse spanning thousands of years, but really got out of control once modern science started playing around with things.

London’s Bill’s of Mortality.
December 19, 1665.

Fast forward a few centuries to the 1600s, a grim time compared to today’s standards. Consider London’s bills of mortality, a weekly death list compiled by John Graunt in the mid-1600s. Among other notable things, this was a time when a third of London’s children died before age seven and some of the highest rates of death were due to plague, tuberculosis, and “teeth and worms.” So little did they know about what was killing their countrymen that “frighted,” “lunatick,” and “lethargy” each received multiple entries.

Knowing how tenuous life was back then, it’s easy to see how a mixture of opium and alcohol called laudanum could become one of the most widely used medications of the time. To get your hands on a tincture of the stuff, you didn’t even need a prescription. All you had to do was head to the pub to pick up a bottle or grab some while you were waiting for a chair at the barbershop. Among other things, physicians recommended laudanum for: insomnia, menstrual cramps, diarrhea, headaches, cough, melancholy, and fussy children.

Even presidents got in on the action. Thomas Jefferson began treatment with laudanum in his twilight years, and in a letter to a friend, espoused its benefits. “The day before yesterday I rode about my garden in a walk half an hour, without any inconvenience at that time or since,” wrote the author of the Declaration of Independence. “I suppose therefore that with care and laudanum I may consider myself in what is to be my habitual state.”

Yes, our founding fathers were indeed sippin’ on some Sizzurp.

But the fun wasn’t finished yet. 150 years into laudanum’s tenure as a drug for all illnesses, science would find a way to kick it up a notch when German pharmacist Friedrich Sertürner first isolated morphine. Much stronger than the opium used at the time, he originally gave it the name Morpheus after the Greek god of sleep and dreams.

One of the original uses of morphine was as a cure for alcohol and opium addiction.

This wonder drug chugged along throughout the early 1800s, being added to laudanum and packed into rectal suppositories. However, it really picked up steam when a doctor named Alexander Wood invented the hypodermic needle. The invention of the needle allowed for more precise dosing and, I imagine, a much-preferred method of delivery when compared to its anal analogue.

Commercial Heroin

But science wasn’t done yet. Chemists, always looking to top previous achievements, eventually isolated a new compound from the opium poppy that was even more potent than morphine and believed to be non-habit forming. Just before the turn of the century, Bayer, who you might know better as the manufacturer of Aspirin, began marketing this compound for medical use under the name “heroin.”

At this point you may be wondering how doctors could make such egregious errors in determining whether or not a drug derived from opium was addictive. But consider the time; people were still traveling on horse and buggy and the telephone was in its infancy. Even if they had that hot new tech, doctors would have had a hell of a time finding enough of their counterparts’ numbers to spread the information wide enough to make a difference.

Still, some knew, and as the telephone became more ubiquitous and information more easily shared, heroin was eventually made illegal in 1924. While all this was happening, another opiate-based medicine was being used to get children to Go The Fuck To Sleep.

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Mrs. Winslow’s Soothing Syrup

To the right is an actual label for Mrs. Winslow’s Soothing Syrup, a laudanum-like cocktail marketed for children whose primary ingredients were morphine and alcohol.

Unfortunately for Mrs. Winslow, her “soothing syrup” would soon earn another nickname, “the baby killer.” As Alysha Strongman points out in her blog post for the Museum of Health Care, “A teaspoonful of the syrup would have contained enough morphine to kill the average child, so it isn’t hard to understand why so many babies who were given Mrs. Winslow’s Soothing Syrup went to sleep only to never wake back up again… Thousands of children are believed to have died from overdoses or from morphine addiction and withdrawal.

Hey, everyone makes mistakes, even Mrs. Winslow, and this deadly concoction was eventually made illegal in 1930… 19 years after its morbid moniker told everyone the “wind” it was relieving was a child’s ability to breathe.

But this was a different time, and deducing what was actually killing these kids was much more difficult than it would be today. After all, diarrhea, one of the conditions the syrup was meant to treat was, and still is, extremely deadly to babies. How could they have known it was from the Soothing Syrup and not the ailment it was meant for?

Luckily for us, this could never happen today.

OxyContin Takes Control

Purdue Pharma began developing OxyContin because of the fear that generic medications might overtake the opioid market when their patent on MS Contin, a painkiller designed for cancer patients and the biggest seller in the company’s history, eventually ran out.

In an internal memo from 1990 under the heading, “Rationale for Another Controlled-Release Opioid Analgesic”, Purdue’s vice president of clinical research wrote, “MS Contin may eventually face such serious generic competition that other controlled-release opioids must be considered… While we are ‘going laterally’ with MS Contin to non-cancer pain indications, it would be unwise to ‘put all of our eggs into the MS Contin basket’ in face of the prospect of generic MS Contin competition that would ‘crush all of the analgesic eggs.’”

Fortunately for Purdue Pharma, it wouldn’t take long to create another basket for their analgesic eggs. OxyContin was approved by the FDA in 1995, five years after that internal memo was sent and before any trials measuring its potential for abuse had been done. But, as Patrick Radden Keefe points out in his New Yorker article “The Family That Built An Empire of Pain“, that didn’t prevent our government from allowing Purdue to market the drug as “safer” than alternatives saying that its patented 12-hour formula reduced its potential for abuse.

Yes, the drug that would soon be referred to as “Hillbilly Heroin” and provide the spark that lit the fire of our current epidemic was allowed to be marketed as safer than alternative pain treatments by the Food & Drug Administration despite any evidence of it actually being safer.

You’ll be happy to know that the FDA agent overseeing this process left the department shortly after…

Thank god!

…and in less than two years was working for Purdue Pharma.

What the fuck?!

Well, the government doesn’t pay for shit, so it makes sense that he would go to a company willing to offer a higher salary to its employees. And, if there’s one thing Big Pharma has, it’s a shitload of dough.

In 2001 alone, Purdue Pharma spent 200 million dollars to promote OxyContin. That’s over 5,000 times the average starting salary for teachers in the U.S. and enough to feed 2,000,000 hungry kids every weekend for an entire year.

Dr. Art Van Zee’s article, The Promotion and Marketing of OxyContin: Commercial Triumph, Public Health Tragedy, goes into depth on the promotion and misrepresentation of OxyContin. The crux of this campaign focused on the “fact” that OxyContin was a sustained-release (“Contin” for “continuous”) version of oxycodone (“Oxy”) that patients only needed to take twice per day, and thus, it was less addictive than alternative pain medications taken at more frequent intervals. As early as 1997, internal memos show that Purdue knew its highest-selling drug was being abused, yet it continued to train its sales reps to push the claim that “less than 1%” of patients were at risk for addiction.

Here’s a video they used to market the drug to doctors…

  • “Much less than 1%.”
  • “They don’t wear out.”
  • “They go on working.”
  • “They do not have serious medical side effects.”
  • “…should be used much more than they are for patients in pain.”

So, basically, you can just say whatever you want in a campaign marketed at doctors. Why didn’t the FDA do something this time?

Well, Purdue sent this video to over 15,000 doctors without submitting it to the FDA first, which is, in fact, illegal.


This aggressive marketing of OxyContin didn’t stop at commercials. Here’s a list of some of other tactics Purdue Pharma used…

  • All-expenses paid conferences at resorts in Florida, California, and Arizona, aimed at getting physicians to become part of Purdue’s national speaker bureau. This practice has been shown to affect prescribing habits.
  • Exorbitant bonuses for reps that increased sales in their territories. All told, Purdue paid $40 million in bonuses tied to OxyContin in 2001, up from $1 million in 1996, the year it was released.
  • A coupon starter program that allowed patients to try a limited-time prescription of OxyContin for free.
  • Internal pressure from sales managers who urged reps to spend a majority of their time selling OxyContin with such overly expressive sales strategy memos as this – “Dedicate 70% of your time selling Oxycontin!!!!!!!!!!!

My favorite of all the tactics was the creativity behind the OxyContin swag. Among other things, sales reps distributed hats, coffee mugs with heat-activated messages, pens with a pullout chart to help physicians convert a patient from another pain-reliever to OxyContin, luggage tags, plush toys, and the chart-topping CD, “Swing is Alive.”

What kid wouldn’t want to cuddle up with this…

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OxyContin 80mg Plush Toy

Let’s be honest, the little guy’s cute… until you realize that 80mg of OxyContin is a lethal dose for new users of the drug.

As much as we hate to concede marketing’s immense influence on our decisions, it works.

Purdue Pharma’s prescriptions for OxyContin skyrocketed from under one million in 1997 to 6 million+ in 2002, while sales grew from $48 million in 1996 to over $1 billion in 2001.

Imagine how much more money they could have made had they released this classic on Vinyl…

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OxyContin CD “Swing is Alive”

It wasn’t all glory for Big Pharma though. In 2007, a decade after OxyContin’s release, Purdue was sued for making the false claims that the medication was less addictive and less likely to be abused than other painkillers. Eventually, it was ordered to pay $634.5 million dollars.

While that amount of money is almost unheard of for most people and companies, it represented less than 2% of the $35 billion the company had made from its sales of OxyContin, and no one went to jail.

If you were a drug dealer, you’d kill for a plea like that. Imagine if you made a million dollars and all you had to do was pay an $18,000 fine with no jail time. Cha-ching!

Still, a guilty plea and $600 million dollar settlement is a goldmine for journalists and because of the bad press, Purdue could no longer ignore its OxyContin problem. And so, three years after forking over the dough, Purdue took a big step in decreasing OxyContin’s risk for addiction by introducing an abuse-deterrent formulation (ADF) of the drug. Now when you tried to crush up a pill or boil it into a liquid, it would turn into a gummy substance instead of a fine powder that could easily be snorted or injected.

The FDA approved the reformulation in April 2010 and allowed Purdue to market the new version of OxyContin as having “abuse-deterrent properties” on the label. Four months later, Purdue ceased shipping the abuse-able formulation entirely and shifted exclusively to the new ADF.

They gave no public notice that this was happening.

Needless to say, addicts were in for a big surprise. But perhaps forcing them to stop by abruptly cutting off their supply would be the kickstart they needed to turn their lives around.

Hooked on Heroin

The graph below shows the dramatic rise in heroin deaths over the past seven years…

Macintosh HD:Users:jared.naylor:Desktop:Writing:Mind Wondering:Opioid Epidemic:od2017-slide07.jpg
Source: CDC Wonder

In a thoroughly researched paper titled, “How the Reformulation of OxyContin Ignited the Heroin Epidemic”, the authors attempt to draw a parallel between the reformulation and rise in heroin use. Their conclusion states that “the switch to the ADF of OxyContin in August of 2010 led to the increase in the heroin death rate and we find that in states that were at a high-risk of substitution from opioids to heroin, the reformulation did not reduce the combined heroin and opioid death rate at all.”

In his book, Dreamland: The True Tale of America’s Opiate Epidemic, author Sam Quinones offers another perspective. Here’s what three heroin dealers had to say about getting addicts to make the switch from OxyContin…

“At first, addicts crushed the pills and snorted the powder. As their tolerance built, they used more. To get a bigger bang from the pill, they liquefied it and injected it. But their tolerance never stopped climbing. OxyContin sold on the street for a dollar a milligram and addicts very quickly were using well over 100 mg a day. As they reached their financial limits, many switched to heroin, since they were already shooting up Oxy and had lost any fear of the needle.”

“It was part of the marketing strategy. Chiva (heroin) is the same as OxyContin; just OxyContin is legal. OxyContin users change to chiva. They can get our stuff more easily than going to a doctor for the pills.”

“I’ve yet to find one who didn’t start with OxyContin. They wouldn’t be selling this quantity of heroin on the street right now if they hadn’t made these decisions in the boardroom.”

Dreamland – Sam Quinones (2015)

There’s certainly an argument to be made here that correlation does not equal causation. People who abuse prescription opioids have always been at a greater risk to progress to heroin use and the reformulation may have just sped up this process instead of actually creating an increase in overall users. What is clear is that Big Pharma’s push to get doctors to prescribe more painkillers to more people for longer periods of time has increased the risk that individuals will become dependent on them. And addiction to a prescription opioid is the number one risk factor for heroin addiction, one of the toughest addictions to break with one study reporting relapse rates as high as 91%.

If all this sounds scary, keep in mind that heroin isn’t even the scariest opioid out there…

Synthetic Opioids Hit the Streets

Fentanyl Patch

If you’ve been paying attention to the news and know even a little bit about the Opioid Crisis, you’ve probably heard of Fentanyl. It’s gained press in pop culture news over the past few years as the drug that killed Prince and Tom Petty.

But Fentanyl has actually been around for quite some time. Developed by Janssen Pharmaceutica in 1959, Fentanyl was initially used to anesthetize patients and/or provide pain relief in a medical setting. It wasn’t until the mid-90s that the Fentanyl patch was developed as a treatment for chronic pain and the opioid made its way out of the hospital and into the streets.

Neither endogenous nor exogenous, Fentanyl is a synthetic opioid. What this means is that, like Frankenstein’s monster, it was developed in a lab and is much stronger than anything a poppy plant could produce.

Fentanyl is 100 times more potent than morphine and up to 50 times stronger than heroin.

Lethal Dose of Fentanyl

Needless to say, it doesn’t take much to kill you. To the left is an image showing a fatal amount of Fentanyl for most people.

If being hooked on heroin is like playing Russian Roulette, then illicit use of synthetic opioids is like aiming a loaded gun at your temple and hoping to god it backfires.

Considering how big a punch is packed into a tiny amount of Fentanyl, you can imagine how difficult it is to stop it from being smuggled into the states. An article from the The Economist detailing the near impossibility of keeping Fentanyl out of the country breaks down the monetary value of a kilo of Fentanyl compared to a kilo of heroin, saying the DEA recently estimated a kilo of heroin would fetch $80,000 on the streets, whereas a kilo of fentanyl could get you as much as $1.9 million.

Not only does its size make it easier to smuggle, but since it can be made in a lab with simple and inexpensive materials in about a week, it’s cheap. $1,000 worth of heroin, chopped up and sold on the streets, could fetch the dealer a profit of $4,000. The same thousand dollars worth of fentanyl bought from China could bring in $7,800,000 (Bloomberg).

If you’re a drug dealer, switching users from OxyContin and heroin to fentanyl is a no brainer. And if you’re like me and thinking that something a strong as fentanyl being in the hands of people that aren’t trained professionals sounds like a recipe for death and disaster, you’d be right as well. The graph below shows the contribution synthetic opioids have made to overdoses over the past 20 years.

Source: CDC Wonder

At this point, you might be wondering how something 50 times stronger than heroin, a drug the DEA has labeled Schedule 1 for having no accepted medical use and a high potential for abuse, can be legal while heroin is not. But Fentanyl isn’t even the strongest opioid on the market.

Sufentanil, a synthetic opioid 10 times more potent than Fentanyl and over 200 times as potent as heroin, was approved at the end of 2018 for management of acute pain in adults despite warnings from many in the medical community, including chairman of the FDA’s Anesthetic and Analgesic Drug Products Advisory Committee Roster, Dr. Raeford Brown, that it would only make our current opioid epidemic worse. In a letter to the FDA opposing the approval, Dr. Brown urges the FDA to “reject this needless and dangerous addition to the FDA-approved opioid armamentarium. It has no truly unique benefits and will only add to the worsening, not the mitigation, of the opioid epidemic in this country.”

For those of you searching for the line drawn by the FDA, you’ll need to head down the synthetic opioid path until you hit Carfentanil. Known as The Elephant Tranquilizer because it’s only accepted use is as a tranquilizer for large animals, Carfentanil is 100 times stronger than Fentanyl and 10,000 times more powerful than morphine. This compound is so deadly that the US and other countries have prepared for its use as a deadly chemical agent in war (Vox).

Being as strong as it is, a single dose of Naloxone or Narcan, medications used by first responders to rapidly reverse opioid overdose, are often insufficient to save the lives of people who’ve unwittingly taken Carfentanil.

Maybe that will be enough to stop Big Pharma lobbyists from espousing Carfentanil’s benefits to greedy politicians when they realize how much money can be made from this stuff in the future. For now, to get your fix you’ll have to settle for getting it from your drug dealer. Of course, they won’t tell you this is what you’re getting. Carfentanil sounds more like designer battery acid than a fun night out. It certainly doesn’t have quite the same ring to it as heroin or OxyContin, which is how dealers will be selling it.

If we’re hopeless against the legitimate and illegal drug dealers of the world, what are we supposed to do?

We could blame the addicts. After all, no one forced them to take their medications and it’s their fault for not being able to stop when they realized they had a problem. Deep down they’re all just junkies who like getting high, right?

Let’s explore that theory by taking a look at what opioids do to our brains.

To The Vein

The World is Better Than We Think

The world is a lot better than we all think.

That’s the main message behind one of my favorite books of 2018, Factfulness. Throughout the book author Hans Rosling does a wonderful job explaining why it is we think the world is so bad and what we can do to counteract that thinking.

He defines Factfulness as “The stress-reducing habit of only carrying opinions for which you have strong supporting facts.”

If only carrying opinions for which we have strong supporting facts leads to less stress, then why do so many people easily believe things with hardly any supporting evidence?

Author Hans Roling uses an optical illusion to affectively illustrate why this happens. You’ve probably seen a version of the two lines below….

…and so you already know they’re the same length. Even knowing this, your brain still sees the bottom line as smaller than the one above. Roling explains why this happens…

This is because illusions don’t happen in our eyes, they happen in our brains. They are systematic misinterpretations, unrelated to individual sight problems. Knowing that most people are deluded means you don’t need to be embarrassed. Instead you can be curious: how does the illusion work?

The rest of Factfulness deals with answering how the illusion works by pointing out all of the instincts we’ve inherited from our ancestors that were useful thousands of years ago, but just stress us out in the present day.

Getting over “a largely inheritable and unalterable tendency” is a Sisyphean task. Instead of aiming to eradicate our archaic instincts, we should get curious about them, as Rosling suggests. If we’re lucky, this will give us a paradigm shift in how we relate to the world and help us better understand its reality.

Factfulness breaks down 10 different instincts that cause us to misjudge our world as worse than it really is…

  1. The Gap Instinct
  2. The Negativity Instinct
  3. The Straight Line Instinct
  4. The Fear Instinct
  5. The Size Instinct
  6. The Generalization Instinct
  7. The Destiny Instinct
  8. The Single Perspective Instinct
  9. The Blame Instinct
  10. The Urgency Instinct

Rather than write in-depth about all of these, I’ll break down one of the instincts I found most insightful. Hopefully this will encourage you to read the book and learn about the other instincts as well.

The Negativity Instinct

The Negativity Instinct is the tendency to notice the bad things in life more than the good. The authors show this clearly in a 15-question test they’ve developed to see how factfully people interpret the world. Among other things, they ask…

  1. How many of the world’s one-year-old children have been vaccinated against some diseases?
    1. 20%
    2. 50%
    3. 80%
  2. Worldwide, 30-year-old men have spent 10 years in school on average. How many years have women of the same age spent in school?
    1. 9 years
    2. 6 years
    3. 3 years
  3. In the last 20 years, the proportion of the world population living in extreme poverty has…
    1. Almost doubled
    2. Remained more or less the same
    3. Almost halved

The actual answers to the questions above are C, A, and C.

When answering these questions (without being prepped that they judge the world negatively), people tend to get them wrong at a higher rate than random chance would allow. Rosling points this out in dramatic fashion by likening our human responses to that of a chimpanzee.

The chimps’ errors would be equally shared between the two wrong answers, whereas the human errors all tend to be in one direction. Every group of people I ask thinks the world is more frightening, more violent, and more hopeless than it really is.

It’s time we realize that, regardless of what we see in the news, things are getting better. This doesn’t mean that some things can’t still be bad. We can recognize progress while accepting that we’ve still got a long way to go.

The twist to all of this is that, while we tend to view present and future circumstances more negatively, we tend to look at the past as better than it actually was. Nowhere is this more apparent than in our current president’s campaign slogan: Make America Great Again.

The slogan might make for a catchy hashtag and dad hat, but what era exactly are we trying to get back to? If you dig into history even a little, you’d realize that this idealized version of the past that half of America is longing to get back to never existed. A more apt – if less affective – motto would have been “Continue to Make America a Little Better Each Day.”

In order for something like to have resonance with people, they’d need to recognize that progress that has been, and continues to be, made. This is something that both sides of the political spectrum seem to be incapable of noticing. Consider the following statistic from Rosling around the amount of violent crime in America.

In the United States, the violent-crime rate has been on a downward trend since 1990. Just under 14.5 million crimes were reported in 1990. By 2016 that figure was well under 9.5 million. Each time something horrific or shocking happened, which was pretty much every year, a crisis was reported. The majority of people, the vast majority of the time, believe that violent crime is getting worse.

When we only focus on the negative, we lose hope, and…

The loss of hope is probably the most devastating consequence of the negativity instinct and the ignorance it causes.

By all means, continue to march. Continue to be enraged by the injustices happening in our world. I’ll be right there with you. But when we all head home at night, let’s go to bed with a healthy dose of hope for the future.

I know that’s easier said than done, and since negativity is our instinctual response, it’s helpful to have some tools to combat it. Here are a few recommended by Rosling:

  • Recognize that things can be both bad and better.
  • Expect that the media will focus on negative news and that the vast majority of positive improvements won’t be found there (you can find them by looking at the statistics).
  • Don’t view the past through rose-tinted glasses. By clearly recognizing that things in the past were actually not as good as we remember, it will help us appreciate what we have today even more.

Reading Factfulness will give you a renewed sense of appreciation for the world we live in. However, if you’re not ready to make that much of a commitment yet, check out the video below. I promise you’ll feel better after watching it.


“Real Man”

“Real Man”

Athletes don’t write poems,
They keep it all inside,
And if their bodies break down,
They push the pain aside,
‘Cause weakness isn’t virtue,
It’s something you should hide,
And real men never break down,
Unless they have no pride

Poets don’t play football,
They live inside their minds,
And if their voice starts shaking,
They write it in a line,
‘Cause courage can’t be spoken,
It’s something that’s inside,
And real men never fake it,
Unless they have no pride

Song Lyrics – “When a Heart Breaks”

“When a Heart Breaks”

I left for New York because I couldn’t face this,
Just thought that the city’d be one of those places,
Where I somehow could move on,
But now that I’m here I think I’m going crazy,
I’m seeing your face in everyone’s lately,
And I’m tired of being wrong,
‘Cause when a heart break it ain’t supposed to ache this long

I thought that her bed would be my saving grace,
But the touch of your skin’s something I can’t erase,
Even though it’s been so long,
Now I’m laying here fighting to stay awake,
‘Cause my dreams just replay the night you went away,
I’m so tired of holding on,
‘Cause when a heart breaks it ain’t supposed to ache this long

I can say it’s done,
Toss all your things,
Try to rid my life of you and me,
Even though you’re gone,
Darlin’ can’t you see,
Nothing hurts like your memory,

So maybe I was wrong,
That when a heart breaks it ain’t supposed to ache this long

Song Lyrics: “I Repeat Myself”

“I Repeat Myself”

I’ve stumbled down this hall before,
But now I’m running more and more,
If only I could just recall who let me in,
‘Cause there’s a thousand unlocked doors,
But choosing one might cost me yours,
I wish that I could just decide and not repent

But I know myself too well to know for sure that I ain’t well,
And the way that I can tell is,
I repeat myself,
I know that I ain’t well when I repeat myself,
I repeat myself,
I know that I ain’t well

I’ve wrestled with this thought before,
But now I’m losing more and more,
If only I could just remember how to win,
‘Cause there’s a million different moves,
But making one will take me two,
I wish the voice inside my head would just relent

But I know myself too well to know for sure that I ain’t well,
And the way that I can tell is,
I repeat myself,
I know that I ain’t well when I repeat myself,
I repeat myself,
I know that I ain’t well

Listless rumination,
Leads to constant contemplation,
Now I’m sifting through the worries in my head
Restless instigation,
Has been testing all my patience,
And I’m waiting out the worst of all this dread

But the way through all this hell is to admit that I ain’t well,
And not repeat myself,
I repeat myself,
The way through all this hell is to admit that I ain’t well,
And not repeat myself,
I repeat myself

What “The Humans” Taught Me About Humanity

Sometimes it’s hard to look at humanity and see anything other than the ugliness and greed that seems so pervasive in our world right now. The last few days have been particularly difficult, as politicians have placed power over people. They struggle to push through their agendas, relying on grandstanding rather than fact-finding in their quest to… what, exactly?

Make the world a better place?

If that’s the aim, then both sides are doing a shitty job. I’m a liberal, but being from Oklahoma I also have conservative friends, and I know if we talk long and honestly enough, we see that we basically want the same things.

The news we see blasted on our screens is polarizing because that’s what gets ratings, and it’s starting to make our thinking binary. But the world isn’t ones and zeroes, black and white, or any other simple metaphor we can come up with to pit one group against another.

The world is π.

It’s Jackson Pollock’s abstract expressionism painted by Bob Ross in real-time. Angry. Happy. Simple. And frenetic as hell.

There are as many possible iterations of humans as there are of stars, and I guarantee we’re all as fallible, fascinating, and flawless as the next.

I see this most clearly not when I’m stuck in the liberal echo chamber of Los Angeles or shaking my head at the misplaced fury of Fox News. The nuance of our nature certainly doesn’t show up on Facebook or Instagram where algorithms and curated lists of friends and followers only confirm what we already believe. And don’t even get me started on the hate-fueled Rage Fest that is Twitter.

I see it in the stories we tell. Not only to each other, about our days, our hopes, dreams, fears and failures. I see it in the ones that a wonderful group of people called authors have written down for posterity.

There are numerous studies that have shown a link between reading fiction and increased empathy and emotional intelligence. The idea is that stories that focus on the interior lives of characters stimulate an area of the brain used for enhancing theory of mind, the ability to intuit what’s going on in another person’s mind.

But what if a story could help us see what’s going on in all of our minds?

That’s what The Humans, a fantastic novel by Matt Haig, did for me. The book follows an alien who travels to earth and assumes the identity of an illustrious Cambridge University mathematics professor named Andrew Martin. His mission is to rid earth of the information that would allow for interstellar travel. The reason is simple: humans are greedy, violent, self-centered beings and allowing them to travel among the stars would have deadly consequences for the Universe and its inhabitants.

At first, alien Andrew is disgusted by the people of earth. Not only are their looks repulsive, but they act in completely incomprehensible ways.

He’s baffled by the popularity of magazines…

Magazines are very popular, despite no human’s ever feeling better for having read them. Indeed, their chief purpose is to generate a sense of inferiority in the reader that consequently leads to a feeling of needing to buy something, which the humans then do, and then feel even worse, and so need to buy another magazine to see what they can buy next. It is an eternal and unhappy spiral that goes by the name of capitalism, and it is really quite popular.

He sees social media as a news source for narcissists…

On Earth, social networking generally involved sitting down at a nonsentient computer and typing words about needing a coffee and reading about other people needing a coffee, while forgetting to actually make a coffee. It was the news show they had been waiting for. It was the show where the news could be all about them.

And only realizes the error of his thinking when he remarks that getting drunk on a park bench “seems like a good way to solve problems,” and that the homeless man next to him must enjoy it because otherwise he wouldn’t do it.

Of course, this was a little bit disingenuous of me. Humans were always doing things they didn’t like doing. In fact, to my best estimate, at any one time only point three percent of humans were actively doing something they liked doing, and even when they did so, they felt an intense guilt about it and were fervently promising themselves they’d be back doing something horrendously unpleasant very shortly.

Reading these passages reminded me of another excellent book, Stumbling on Happiness, whose main premise was to show why humans are so terrible at predicting what will make them happy in the future. In it, Author Dan Gilbert argues that the best predictor of future happiness is not facilitated in our imagination like most of us think, but rather by using other people’s experiences as indicators of what our lives will look like.

This is precisely what Andrew does throughout the book. His first introduction to love involves a conversation with a student he stumbles across in the dining hall of the university who has “thin, orange-pink scars on her arm” and a t-shirt with the Vonnegut quote, “Everything was beautiful (and nothing hurt).”

“What about love? What is love all about? I read about it. In Cosmopolitan.”

Another laugh. “Cosmopolitan? Are you joking?”

“No. Not at all. I want to understand these things.”

“You’re definitely asking the wrong person here. See, that’s one of my problems.” She lowered her voice by at least two octaves, stared darkly. “I like violent men. I don’t know why. It’s a kind of self-harm thing. I go to pubs a lot. Rich pickings.”

“Oh,” I said, realizing it was right I had been sent here. The humans were as weird as I had been told, and as in love with violence. “So love is about finding the right person to hurt you?”

“Pretty much.”

“That doesn’t make sense.”

“There is always some madness in love. But there is also always some reason in madness. That was …someone.”

That someone was philosopher Friedrich Neitzsche, who also wrote the words, “To live is to suffer, to survive is to find some meaning in the suffering.”

Haig is no stranger to suffering. In his best-selling memoir, Reasons to Stay Alive, he details his struggles with depression and the ways he’s overcome the disease. One of those is through writing and the hope that his pain will not have been in vain.

Haig’s understanding of pain is present throughout The Humans. In a poignant acknowledgement of its universality, our protagonist states…

I knew there was one rule that held fast across the universe: if you wanted to get someone on your side, what you really had to do was relieve their pain.

And yet, he’s also able to understand that acceptance is often the best way to find relief…

Just to feel pain, sometimes, was enough to cancel it.

…and perceive the different ways people deal with pain…

Some humans not only liked violence but craved it, I realized. Not because they wanted pain, but because they already had pain and wanted to be distracted from that kind of pain with a lesser kind.

Following along as someone discovers these insights, especially in a first-person narrative that allows the reader to place him or herself in the shoes of the character, is both enjoyable and enlightening in the best possible way.

Later in the The Humans, Haig returns to the concept of love as his main character starts to discover it in himself. Sometimes it’s coupled with pain…

That’s what starts to happen, when you know it is possible for you to feel pain you have no control over. You become vulnerable. Because the possibility of pain is where love stems from.

Sometimes fear…

Love is scary because it pulls you in with an intense force, a supermassive black hole, which looks like nothing from the outside but from the inside challenges every reasonable thing you know. You lose yourself, like I lost myself, in the warmest of annihilations.

But always with another human…

This was, I realized, a beautiful planet. Maybe it was the most beautiful of all. But beauty creates its own troubles. You look at a waterfall or an ocean or a sunset, and you find yourself wanting to share it with someone.

For me, reading books like The Humans has been, and still is, the best way I’ve found to rejuvenate a withered psyche after a dispiriting week. When everything and everyone around me seems at conflict with some ill defined “other,” stories like these remind me that all I have to do to see our shared humanity is look a little closer.

Why We’re Addicted to Tech & What We Can Do About It

In a fantastic two-part series, Judy Estrin breaks down “Authoritarian Technology,” detailing how we developed such an unhealthy relationship with our digital devices and what we can do to make things better in the future.

The underlying theme of the first part, “Authoritarian Technology: Attention!”, is how tech companies are taking advantage of psychology to highjack our attention to increase their profits. This progression is often slow and insidious, and before we know it, we’re hooked…

We have a natural desire to avoid pain and discomfort; we choose ease of use even when we know the downsides for ourselves and our environment. We give up power, privacy, and agency to make it easier to login, shop, connect, or make decisions as to what to read, watch, buy, or vote on. Quickly we become dependent on features that we didn’t know we needed.

The result of this isn’t just that we cede control of our well being to a few companies that are mostly concerned with keeping our attention in order to serve us more ads. We become addicts, constantly stimulated by the devices on our desks and in our pockets, unable to bear even a moment of boredom.

In order to connect with our inner lives in a healthy way we must to be willing and able to tolerate uncomfortable feelings without immediately seeking distraction or escape.

The first time I made a plan to limit my phone use was an unmitigated disaster. Until that time, I hadn’t realized that everything about the apps I was using were designed to keep me engaged with them throughout the day, regardless of whether or not this made me happy.

If you’ve ever lost your phone or gone without it for a few days, this becomes apparent very quickly. The first day is unbearable. You feel like you’re missing out on everything: the urgent emails, the family emergencies, the invitations, and your favorite podcast. Checking your laptop at the end of the day, you realize you didn’t miss out on much. The next day is easier, as you start to enjoy the absence of push notifications, Trump tweets, and actually find the time to read that book that’s been on your shelf for years. By day three, you’re as relaxed as you can ever remember being and seeking out more face to face interactions to get your social updates.

Then you get your phone back. Having seen the light, you consider tossing it out the window to continue enjoying the peaceful feelings you experienced over the last 24 hours. I’ll do it! You think. Right after I get on Facebook and let everyone know I’ve got my phone back. And just like that the cycle continues.

After trying to make a change and failing, we beat ourselves up for not being able to resist the lure of our devices. But as Estrin points out, this is how they’re designed…

Incessant notifications, scrolling timelines, and brightly colored games hijack our brain chemicals, much in the same way a narcotic or sugar does, ensuring our maximum attention and use.

So, outside of relinquishing all of our material possessions and moving to an ashram in India, what can we do?

In part 2, “Authoritarian Technology: Reclaiming Control,” Estrin presents a multi-dimensional framework for action that, among other things, includes empowering people with information, protecting the vulnerable, and establishing a field of research to provide understanding of the byproducts of technological innovation.

Empowering people means getting to them when they’re young and most receptive to hearing new information. One way we could do this is to change the curriculum of students.

The curriculum should go beyond teaching coding or using PowerPoint. It should also include subjects like why one might want to turn off notifications, etiquette for sharing articles, dealing with online bullying, basic security practices.

In a perfect world, the tech companies will do their part by prioritizing the needs of the people over their own profit, but Estrin knows this is unlikely. Instead, she argues that we should work toward incremental change. Some of the proposed changes she has seem more likely than others.

With the current uproar around all the data these companies are collecting, I can see them becoming more transparent in the future. But, and it’s a big BUT, I believe they’ll only do this if they’re told they have to (new laws) or if they believe doing so is better (more profitable in the long run) for them as a company than the alternative.

Other changes seem less likely, such as limiting the amount of engagements on a post in order to slow down its virality by making people think longer about whether they should be sharing it or not. To me, this seems like giving Vicodin to a heroin addict. It might keep them from going through withdrawals for 30 minutes, but they’re going to keep hunting for a bigger fix, and someone will be there willing to provide it.

On the surface, it seems the most likely catalyst for immediate change would be government regulation. Maybe in the future our iPhone will come with the warning: Many apps are designed to be addictive, hijacking your attention and leading to a myopic worldview, increased anxiety and depression and an overly egocentric attitude.

Considering how much money the tech companies have to pay lobbyists to advocate on their behalf, this seems highly unlikely to happen anytime soon. After all, as liberal as Silicon Valley appears, the American Dream tech founders are chasing is still built on the premise that “success” is measured most often in monetary gain.

In my opinion, the catalyst to change our obsession with technology and indifference to its calamitous effects will occur through quantitative research. Estrin argues for an entire new field of research to be developed.

Actions must be informed by data — not tech optimism or panic.

I believe this is slowly happening and offers the highest potential for mitigating the negative aspects of addictive technology. Seeing Media Psychology offered as a doctorate program at Stanford gives me hope for the future.

For now, we should all aim to increase our self-awareness around the tech we use by continually asking ourselves questions.

  • Am I happier after scrolling through social media or might the notifications and colorful buttons just be manipulating my brain the same way drugs do?
  • Did I make the choice to pull out my phone, or is it unlocked and on an app before I realize I’ve even reached for it?
  • Is liking photos and re-tweeting and posting pictures the best use of my limited time, or might reading that book I’ve put off lead to a more fulfilling life?

Until we start to take some personal responsibility and demand change with our pocketbooks, corporations with hidden agendas will continue to deny or downplay the negative aspects of digital technology and promote its positive benefits. Thankfully, there are brilliant and powerful people like Judy Estrin increasingly advocating for change on all of our behalf. It’ll be slow, but I for one am looking forward to the day when more of my decisions are made by me.



That’s the question the Multidisciplinary Association of Psychedelic Studies (MAPS) has been attempting to answer for years with their MDMA-assisted psychotherapy trials.

For those who came for the MDMA, but don’t know much about Post-Traumatic Stress Disorder (PTSD), WebMD defines it as…

A mental health condition that’s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event.

It’s been described as being permanently locked in the fight-or-flight response state, with perceived threats causing your stress hormones to spike higher than normal and stay there for extended periods of time (many people are locked in this state for years).

I first heard of this condition after getting stabbed at 15 years old and becoming severely anxious and depressed in the coming years. Six months after this traumatic incident, I attempted to take my own life by slitting my wrist with a straight-edged razor. I’d been in therapy and on anti-depressants for a while at that point, but I still didn’t feel like I was getting any better. The therapy sessions were more about me trying to prove to myself that everything was okay than actually opening up about the terrifying thoughts and fears swirling around in my head. I was worried if I told my therapist that when I was driving I was afraid every car that was behind me for more than half a mile was following me I’d be labeled a paranoid schizophrenic and thrown in the psyche ward. Large crowds scared me. New people scared me. Even seemingly unrelated anxieties, like those of being in the presence of a girl I liked, would trigger intense emotions that seemed unbearable.

I was suffering from PTSD. I continued to suffer for years until time and enough self-help books to fill a library began to slowly wither away the constant worries I’d been plagued with. It was hell, and many people are stuck in that hell right now. They’re soldiers, police officers, and sexual assault victims. They’re your neighbors, co-workers, and family. They probably never speak of the pain they’re in because it hurts too much. They need help, but have tried other therapies and medications and nothing seems to work.

Enter MDMA.

For anyone that hasn’t been to Coachella in the last decade, MDMA can be thought of as Ecstasy or Molly, although the latter two drugs are very often cut with other dangerous chemicals making them much less safe. However, the effects these drugs have on the brain are nearly the same. Each increase the activity of three brain chemicals…

When combined, these chemicals work together to increase energy and happiness (dopamine), enhance formation and retrieval of memories and focus attention (norepinephrine), and promote a sense of well-being and empathy (serotonin).

The idea behind using MDMA in psychotherapy was that the feelings produced by the drug would greatly enhance the value the sufferer received during their therapy session, so much so that just two to three eight-hour sessions could produce long-lasting results. And that’s exactly what MAPS has observed in the trials they’ve undertaken to get the drug approved by the FDA. The completed studies have been limited mainly to combat veterans, sexual assault victims, and police officers and firefighters who had not responded to other treatments. On average, these people had been suffering from treatment-resistant PTSD for nearly 18 years. Cut to one year after their MDMA-assisted psychotherapy sessions and 68% of the participants in the Phase 2 trials no longer met the diagnostic criteria for PTSD.

Calling any treatment a Magic Bullet is a misnomer, but after the impressive results in Phase 2 trials, the FDA gave MDMA-assisted psychotherapy its Breakthrough Therapy Designation.

According to the FDA’s official FAQ section…

breakthrough therapy designation is for a drug that treats a serious or life-threatening condition and preliminary clinical evidence indicates that the drug may demonstrate substantial improvement on a clinically significant endpoint(s) over available therapies.

MAPS is beginning their Phase 3 trials now, the final phase before the FDA decides whether or not MDMA can be prescribed legally as a treatment for PTSD. Assuming the newest trials go as well as the previous ones, MDMA-assisted psychotherapy could be available as a treatment option for PTSD within the next two years.

If that happens, many people with treatment-resistant PTSD might find a way out of their personal hell by combining therapy with a chemical that’s been said to “feel like Heaven.”

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